PS3 finally makes its appearance in US

Marked by celebrity-studded parties on both coasts and days-long tent-city encampments surrounding retail outlets in all states in between, Sony has officially launched its latest console, the PlayStation 3.

Sony's San Francisco Metreon and Manhattan's SonyStyle Store were the sites of the company's official midnight launches, with Sony Computer Entertainment executive vice president Jack Tretton handing one San Francisco gamer the first console on the west coast. Sony Computer Entertainment America president Kaz Hirai and Sony Corp. CEO Howard Stringer were similarly on hand at the New York launch to hand over the first east coast consoles, with a surprise announcement that the first three people in line would be receiving their units for free.

Sony has said it continues to expect to ship two million units worldwide by the end of 2006.

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